This Privacy Statement applies to all websites created by Benchmetrics (“Company”).
Links to Non-Company Websites
The Company websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the Company website. The Company does not control those sites or their privacy practices, which may differ from the Company’s practices. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by this Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with the Company; that sharing is governed by that third-party company’s privacy policy.
Types of Information We Collect
This Privacy Statement covers personal information, non-personal data collection, and aggregate reporting.
Personal Information
Personal information is information associated with your name or personal identity. The Company uses personal information to better understand your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your relationship with the Company. We take seriously the trust you place in us. The Company will not sell, rent, or lease your personal information to others.
On some pages, you can order products or services, request information, subscribe to marketing materials, or register for services. The types of personal information you provide to us on these pages may include name, address, phone number, email address, user IDs and passwords, billing and transaction information, payment information, contact preferences, and any other information relevant to the services requested.
Non-Personal Information
Non-personal information is data about usage and service operation that is not associated with a specific personal identity. The Company collects and analyzes non-personal information to evaluate how visitors use the website.
Non-personal data we collect may include pages visited, unique URLs within our website, browser type, and IP address. Most non-personal data is collected via cookies or other analytics technologies. The Company may use remarketing services in conjunction with third-party vendors such as Google and Meta to display ads across the internet based on non-personal visitor history on our website. To opt out of Google’s use of cookies, visit Google’s Ad Settings. To opt out of Meta’s and other third-party vendors’ use of cookies, visit the Network Advertising Initiative opt-out page or www.aboutads.info/choices.
Children’s Privacy
The Company is committed to protecting the privacy needs of children and encourages parents and guardians to take an active role in their children’s online activities. The Company does not knowingly collect information from children under the age of 13 and does not target its website to children under 13.
How We Use Your Information
The Company uses your personal information to provide services and to better understand your needs and interests. Specifically, we use your information to:
- Complete transactions or orders.
- Communicate with you.
- Provide service and support.
- Update you on services and benefits.
- Personalize promotional offers.
- Conduct market research.
Occasionally, we may also contact you for feedback on our products or services. You can opt out of future communications at any time by contacting us.
Personal data collected online may also be combined with information you provide through other sources, such as call centers or public events. Personal data may be transferred across provincial and country borders for data consolidation, storage, and simplified customer information management.
Non-personal data is aggregated for reporting purposes to improve the customer experience, usability, and site content.
Who We Share Your Information With
The Company will not sell, rent, or lease your personal information to others. We will not share your personal information with third parties except in responding to your requests for products or services or as required by law.
The Company occasionally contracts with third-party service providers to deliver complete products, services, and customer solutions. These providers are required to keep the information confidential and may not use it for any purpose other than to perform services on behalf of the Company.
In the event of a merger, acquisition, or sale of assets, the Company may share personal information with the merging or acquiring entity to continue serving you. Efforts will be made to notify you of such actions.
Data Hosting and Transfers
The Company primarily hosts data in Canada but may process or store some information on servers located in the United States. These servers are subject to U.S. laws, which may allow access to data by U.S. authorities. By using our website, you consent to this data transfer.
Your Choices
You have the choice to receive various communications from the Company. You can manage your preferences for email, postal mail, and phone communications. These choices do not apply to communications related to order processing, support, or safety updates.
Access to and Accuracy of Your Information
The Company strives to keep your personal information accurate. You may request access to your data, corrections, or deletions by contacting us at support@benchmetrics.app. We will respond to your request within 30 days and may verify your identity before providing access.
Keeping Your Information Secure
The Company is committed to protecting your personal information. To prevent unauthorized access, maintain accuracy, and ensure proper use of information, we use appropriate physical and managerial procedures. Secure Sockets Layer (SSL) encryption is used when collecting sensitive data such as payment information. Credit card information is used solely for payment processing and fraud prevention.
Retention of Personal Data
The Company retains personal information only as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Once no longer required, personal data is securely deleted or anonymized.
Contacting Us
We value your opinions. If you have comments or questions about our privacy policy, please contact us at support@benchmetrics.app.
This privacy statement applies to Canada.
